Updated: Oct 22, 2019
It can be overwhelming to try to navigate social media for business purposes. Frankly, it can be maddening to manage social media for any purpose some days! It's so easy to get distracted by the latest escapades of "A Florida man…" If you're looking for a good way to waste 15 minutes or 3 hours and come always with some obscure and highly unmarketable but entertaining "knowledge", social media is sure to deliver!
There's so many platforms to manage. Which ones are the most effective for your business?
They all have unique algorithms for prioritizing content. Is learning social medial algorithms really the best use of a business owner's valuable time anyway?
Is it even worth the hassle?
<video courtesy of Owner's Path>
In summary, establishing a strong social media presence will help you accomplish the following:
Showcase your brand
Improve customer service
Increase digital exposure
Boost traffic & ratings
Expand sales & connect with new audiences
Cut marketing costs
If any of the above are important to the success of your business, then you're going to need to tackle the social media challenge to stay relevant with your customers. The easiest way to get started is one step at a time.
First, you need to develop your goals and priorities for your social media presence and begin connecting and sharing your business value on social media strategically. Ideally, your social medial strategy would fit into an overall business marketing plan with consistent execution.
The fact is, a business that does not engage on social media today, is missing out on valuable customer connections and future business. It doesn't have to be complicated but there's definitely some things to know about doing it right so as not to waste time and effort. It can easily become a full time job to promote your business online without some supporting technical skills and knowledge of how to get the best results for your efforts.
Fortunately, there are some great resources available to develop the a social media presence that will get results. If social media development is on your 2019 to do list and you're looking for some resources to get things going for you - get in touch with me and I'll direct you to the resources I know of to help you accomplish your specific social media and marketing goals.
Now, back to that video on FB of the guy in Florida who took an alligator to the liquor store…..